K2 is a unique Insight-Driven Shopper Marketing designed to help clients develop relevant strategies inside the retail environment, to achieve the desired marketing objectives.

We provide you with processes that allow a powerful and meaningful connection with your shoppers and is more effective in eliciting faster responses to your brand messages. This assists in building brand equity and your shoppers are able to make wise purchase decisions, a true win-win for all.

What we do

Through our highly skilled team, we provide insight-driven strategies to incorporate into your marketing plans. We accomplish this through our CRM Shopper database, market info, and customer research.
We define your target shopper group and identify the value and opportunity potential of each segment.
K2 identifies the appropriate consumer activation strategies, and together with the client develops relevant creatives and touch point applications including in-store communication, targeted offers, in-store promotion and merchandise, along with media placement.

Why K2 Marketing

We leverage off of our strategic framework to deliver fast and effective service.
Through segment valuation we assist in evaluating and targeting your relevant shopper group for the most effective return.
We develop marketing strategies through analysis of data, market information, and research leading to insight-driven campaigns.
We identify activation strategies with clients through insight and creative development.

Where we are



33rd Floor, Vanit Building II, 1126/2 New Petchburi Road, Makkasan, Ratchathewi
10400, Bangkok

+66 2 250 7100

+66 2 250 7102


Ho Chi Minh City

M Floor, 163 Phan Dang Luu, Ward 1, District Phu Nhuan
70000, Ho Chi Minh City

+84 3995 6385

+84 3910 5952